Fresh Produce Market


Mr. Ronnie Moleme – GM: Fresh Produce Market

The MANGAUNG Fresh Produce Market aims to provide facilities, supporting services and systems that add value in the value chain of fresh produce.

The vision of MANGAUNG Fresh Produce Market is to be the hub of economic activity for the producers, market agents, intermediaries and consumers of fresh produce in South Africa by the year 2010.

The market started its operations in the late 1850’s in the then to be developed Bloemfontein CBD. In the mid 1900’s it was situated at the corner of Henry and East Burger Streets, commonly known as the Old Market. It was relocated in the 1990’s to its current site on the N8 east, off ramp into Rudolph Greyling Avenue (in a northerly direction).

Evident from the current statistics, a sharp increase in non bulk traders as market participants has occurred. An extensive marketing drive has also resulted in the return of some of the bulk buyers – one of the reasons being high transportation costs.

The bulk of the trading is with fresh produce rather than livestock and processed meats. Management continuously assesses the possibility of introducing the latter products in the future.

Market participants are divided into:

  • Bulk buyers
  • Housewives
  • Informal traders (street vendors)
  • Agents being the middlemen between the buyers and producers of fresh produce.
  • Producers (farmers) who provide their produce for sale at the market via the market agents.
  • The MANGAUNG Metro Municipality, who provides the necessary infrastructure for all other participants to transact and exchange products for monetary value.

Service Areas

The MANGAUNG Fresh Produce Market is situated approximately 5km outside Bloemfontein and covers an area as far as up to the Northern Cape (Kimberley and De Aar), the Eastern Cape (Queenstown), most of the Free State and Lesotho. Conversely fresh produce is procured from most producing areas of the country including but not limited to Limpopo, Mpumalanga, the Western Cape and the Free State.

Trading Hours

Normal Trading Hours
Monday to Friday 05:30-09:30
Saturday 05:30-08:30

As a result of management being sensitive to the needs of its clients, an after hours trading facility is available every day.

  • After Hours Trading Facility

Every day from 10:00-10:45 and 11:45 until the next morning, except at the end of the month.

Contact Us

Physical address:
Cnr Rudolf Greyling and Maselspoort
Bloemfontein, 9301

Postal address:
PO Box 641
Bloemfontein, 9300

Tel: +27 51 410 4500
Fax: +27 51 410 4546

Emergency Contact Numbers

On site security service 051 410 4519

MANGAUNG Metro Municipality Security Service 051 405 8911

Helpdesk 051 410 4500


In a rapidly developing market such as the MANGAUNG Fresh Produce Market, it is proper to control the admission of persons requiring to be agents on this market. Consequently the following are some of the requirements:

Formal Requirements

    • Registration with the statutory market agents council/board within the Republic of South Africa.
    • Registration of a non natural person with the Registrar of Close Corporations and Companies in South Africa.
    • Continuous compliance with the relevant South African Tax legislation(s) and municipal by-laws.

Non-Formal Requirements

  • Ethical conduct.
  • Fair and unbiased trading techniques.
  • Proper continuity planning within key persons of the agent.
  • Adherence to national recommendations, legislation and statute whose object is the redress of the past imbalances within the MANGAUNG Fresh Produce Market e.g. affirmative action, employment equity, broad-based black economic empowerment and empowerment of the feminine gender.

Standing Agents

Bloemfontein Markagentskap
Tel: +27 51 433 2860
Steve Swanepoel (Vegetables) 082572 2236
August de Andrade (Vegetables) 082572 2237
Leon Stoop (Fruit) 082572 2238
Tony Flanigan (Vegetables) 072381 4208

Modise Market Agency
Tel: +27 51 433 1612
Fax +27 51 433 1617
Modise Mokgele (Bananas) 0822024374
Pieter J Erasmus (Fruit, citrus and tomatoes) 0827794511
Mario Texeria (Potatoes, vegetables and onions) 0823189659

RSA Market Agents

Tel: +27 51 433 2858
David Oracki (Managing Director) 083 306 0300
Damian Aboud (Fruit) 083 270 3056
Div van der Merwe (Fruit) 0834591443
Clive Jammine (Vegetables) 0832617333
Nico Slabbert (Vegetables) 0834071517
Mike van der Klashorst (Vegetable) 0828856146
Thys Liebenberg (Fruit / citrus) 0828704734
Ina Botha (Fruit / citrus) 0835785785
Jarred Oracki (Vegetables) 0837598808
Tyrone Aboud (Vegetables) 0834519228

Tel: +27 51 433 2874
Ian Weppenaar (Fruit) 083 630 8886
Shaun Du Plessis (Fruit) 072 124 7794
Rohan Booysen (Fruit) 083 561 6958
Pieter Erasmus (Vegetables) 083 607 4178
Ogies Wessels (Vegetables) 083 600 4449

Vrystaat Mark Agentskap
Tel: +27 51 433 2894
Dries Naudé (Vegetables and Fruit) 0826732491
Jannie Schwartz (Vegetables) 0725062343
Hester Schwartz (Vegetables) 0824102404
Charles Naudé (Fruits) 0825503457
Simon Motsame (Fruits) 051433 2894
Madeleine Lindecke (Administrative Support) 0836784445
Carika Fletcher (Administrative Support) 0836308831
The MANGAUNG Fresh Produce Market aims to provide facilities, supporting services and systems that add value in the value chain of fresh produce.



Buying Procedure:


Register as a buyer, using the prescribed forms and paying the minimal fee as may be prescribed from time to time.

Buyer’s card

On payment of the necessary registration fee, a buyer is issued a debit card which is pin protected. Unless the pin is disclosed to any other person, the card can only be used by the registered card holder.

Loading money on the card

Once issued with a card, the buyer deposits cash into the card (see methods of payments), and can purchase from any agent on the market.

Buying on credit

Unless the buyer has a bank guarantee, no credit sales are affected in favour of any buyer.

Method of Refilling the Buyer’s Card

With the increased cash handling risk(s) for all market participants, the MANGAUNG Fresh Produce Market has made available the following methods of refilling the buyer’s card:

Electronic funds transfer (including ATM’s, telephone and cell phone banking)

This method is considered to be efficient and has the least risk(s) for the market participants. Buyers should take into account the time delays between the transferee bank and the receiving bank, where these are different.

Cash deposit at the bank

Depositing cash at the bank in favour of the MANGAUNG Fresh Produce Market is also considered to reduce the risk of market participants. The market’s bank account is updated immediately and the buyer can continue purchasing produce at the market. Buyers must keep in mind that cash withdrawal and cash deposit fees are charged.

Cash deposits at the teller on site

This method allows the buyer to purchase immediately. The method is, however, considered to embody most risks for market participants, including robbery, and cash embezzlement.

Selling Procedure

Because commission agents trade on behalf of the producers (farmers), there are no restrictions on who sells, buys and at what price this takes place.

Quality Control

While quality is the main determinant for most of the competitors in this industry, the MANGAUNG Fresh Produce Market strives to attain the balance between high quality and the richest nutritional value.

In achieving this level of balance, the market makes available resources including and not limited to ripening rooms to ensure that the sought after nutritional value is attained before produce reach the end user. Cooling rooms to preserve the nutritional value of products whose life expectancy could reduce as a result of not being kept in temperatures not exceeding a scientifically determined level are also available.

Due to the nature and competition between market agents, every agent aspires to provide the best value for money and consequently market agents procure produce that will increase their market share by trading in produce that is of high quality and rich in nutritional value.

External assurance on the quality of produce, hygiene and the management of the facilities against any health hazards to users of the market and end users of the produce is provided on a daily basis by environmental health practitioners after inspecting the facilities and produce.

With the increased market participation, the MANGAUNG Fresh Produce Market continues to inform the non formal traders on the significance of sustainable business development through compliance with safety standards, hygiene and compliance with statutes and council by-laws.


On site resources for utilisation by market participants include amongst others:

  • A cashier corridor for loading the necessary credits on buyer’s cards.
  • Sufficient hygienic cloakrooms.
  • Tractor propelled trolleys for use during the buying process.
  • A retail hall with an approximate area of 15 000 m2.
  • Ripening rooms with an approximate area of 2420 m3.
  • Cooling rooms with an approximate area of 4536 m3.
  • Loading zones designed to fit all methods of vehicles from pick up vehicles to horse and trailer trucks.
  • Controlled access points to restrict unauthorised entry into and within the market area.
  • Market participant can rent office space at a reasonable tariff, depending on the availability of space.
  • An on site refreshments bar is available to make trading a comfortable experience.
Accelerate Service Delivery by dialing Toll Free: 0800 111 300 or Pay Line: 051 - 412 4000 available 365 DAYS of the YEAR (7am-10pm - Holidays and Weekends included) for any queries, concerns or complaints about any Municipal matters or Service Delivery Difficulties. You may also send an e-mail to
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MANGAUNG is situated in the Free State Province, in the central interior of South Africa. The Free State is bordered by Gauteng, the Eastern Cape, Northern Cape, KwaZulu-Natal and North West provinces, as well as the neighbouring country of Lesotho.The MANGAUNG Metro Municipality was formed at the end of 2000 by amalgamating the Transitional Local Councils of Bloemfontein, Botshabelo, Thaba Nchu and two Rural Councils. Being the sixth largest city in the country, the MANGAUNG municipal area covers more than 6 263km2 and hosts a population of about 850 000 people. The languages spoken in the area are mainly Sesotho, Afrikaans, English and Setswana. MANGAUNG, meaning “Place of the Cheetahs”, accentuates the vibrant, dynamic and energetic character of the tourism industry "AT THE HEART OF IT ALL".